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Vol. 02 · New Zealand
THURSDAY 27/08/2026
Iss. 2026 / 35
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TRADE POLICY · SEVEN-MARKET PLEDGE

NZ-Swiss Trade Dialogue Delivers First Step on National's Seven-Market Pledge

New Zealand and Switzerland have launched a Trade and Investment Dialogue, marking the first delivery on the National-led government's pledge to pursue deals with seven priority markets within five years.

Analysis Desk05/08/2026 · 21:34 NZT12 min read
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Analysis Desk
Senior Economics Correspondent · 05/08/2026 · 21:34 NZT · 12 min read

At a glance

NZ and Switzerland launch a Trade and Investment Dialogue — National's first delivery on its five-year, seven-market pledge — with the inaugural officials meeting set for September 2026.

Key stats

Two-way trade
NZ$1.88bn
Year to Dec 2025
NZ exports
NZ$429m
Travel, meat, hides
NZ imports
NZ$1.45bn
Pharma, instruments, IP
Bilateral deficit
~NZ$1.02bn
Structural imbalance
Switzerland GII rank
#1
15 consecutive years
NZ export target
NZ$114bn
By 2034
"At a time of growing global economic uncertainty, it is more important than ever that like-minded countries work together to strengthen trade and investment."Todd McClay, Trade Minister

Sources cited

  • New Zealand and Switzerland agree trade discussions — Beehive.govt.nz
  • International trade: March 2026 quarter — Stats NZ
  • Economic forecasts Switzerland — SECO
  • Global Innovation Index 2025 results — WIPO
  • ACCTS — MFAT
  • NZ-EU FTA — MFAT
  • NZ-India FTA — MFAT
  • Gross domestic product Q1 2026 — SECO

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All trade →

New Zealand and Switzerland have launched a Trade and Investment Dialogue, marking the first delivery on the National-led government's pledge to pursue deals with seven priority markets within five years.

Trade Minister Todd McClay met Swiss State Secretary Helene Budliger Artieda on the margins of the Future of Investment and Trade Partnership meeting in Auckland. The two sides agreed to establish the dialogue. Officials will hold their first meeting in September 2026.

This step comes days after the government's pre-election commitment to negotiate with Brazil, Switzerland, Argentina, Bangladesh, Nigeria, Uruguay and EFTA countries. Current exports to these seven markets total only NZ$1.8 billion. The dialogue focuses on trade facilitation, economic security, e-commerce, investment promotion and sustainability.

According to the WIPO Global Innovation Index 2025, Switzerland ranks first for the 15th straight year. Its economy shows resilience with high GDP per capita around US$95,836 (WIPO). New Zealand brings strengths in agribusiness, services and green credentials. The pairing targets high-value areas rather than immediate volume gains.

"Switzerland is an important partner for New Zealand and one of the world's most innovative and advanced economies." — Todd McClay, Trade Minister (RNZ)

The Drivers

The National government prioritises market diversification away from heavy reliance on China and Australia. Two-way trade with Switzerland reached NZ$1.88 billion in the year to December 2025. New Zealand exports totalled NZ$429 million, led by travel services, meat and edible offal, and hides and skins. Imports reached NZ$1.45 billion, dominated by pharmaceuticals, precision instruments, transportation services and intellectual property charges.

Switzerland operates outside the EU customs union. It maintains independent trade policy. This allows bilateral progress separate from the NZ-EU FTA that entered into force on 1 May 2024. That agreement, per MFAT, liberalised 91 per cent of New Zealand goods exports to the EU from day one.

The dialogue builds directly on the Agreement on Climate Change, Trade and Sustainability signed in November 2024 with Switzerland, Costa Rica and Iceland. Per MFAT, ACCTS eliminates tariffs on 360 environmental goods and liberalises 114 environmental services. It provides a ready template for sustainability cooperation without starting from scratch.

New Zealand maintains free trade agreements covering more than 70 per cent of its trade (MFAT). The recent NZ-India FTA signed in April 2026 shows the government's focus on incremental additions. MFAT and NZTE will lead scoping with support from the all-of-government Trade Barriers website and Exporter Helpline.

Switzerland GDP Growth
Subdued expansion persists amid global headwinds.
Source: SECO June 2026 update

The Trade-offs

Lower compliance costs on New Zealand meat, hides and tourism services stand against improved access for Swiss pharmaceuticals and intellectual property. The modest trade base of NZ$1.88 billion limits near-term volume uplift compared with larger partners.

MFAT faces capacity constraints across the concluded India talks and seven pledged negotiations. Simultaneous processes risk stretching resources without clear augmentation. This raises questions about efficient use of taxpayer-funded diplomatic capacity.

ACCTS-style tariff cuts on environmental goods offer gains. Yet they risk adding regulatory layers on sustainability standards and investment screening. New Zealand exporters already navigate multiple regimes. Further standards must deliver measurable benefits rather than compliance costs.

Second-order Effects

Spillovers could attract Swiss agritech and fintech investment into New Zealand sectors. NZTE's planned assignment of relationship managers to 200 SMEs provides a practical transmission channel for smaller exporters.

The dialogue strengthens New Zealand's position in plurilateral forums such as the FIT Partnership, WTO and OECD. It demonstrates commitment to rules-based cooperation on economic security and e-commerce.

Diversified export earnings support the current account position. This indirectly eases external vulnerabilities and aids monetary policy transmission. Stronger services exports in travel and education benefit from reduced non-tariff barriers.

Historical Context

The NZ-UK FTA Joint Commission held its third in-person meeting in June 2026. Per MFAT reporting, two-way trade reached NZ$7.4 billion in the year to December 2025, with New Zealand goods exports rising 22.7 per cent. That experience shows targeted liberalisation can deliver measurable gains even with smaller partners.

Australia's engagement with Switzerland, per DFAT data, produced two-way trade exceeding AUD$9 billion in 2024. Swiss foreign direct investment stock in Australia reached AUD$88 billion, concentrated in pharmaceuticals, medtech, banking and insurance. Scale differences highlight the investment channel potential for New Zealand.

The ACCTS agreement itself functions as an open, living arrangement. It was designed for additional WTO members meeting its standards. The new bilateral dialogue extends that model rather than duplicating effort.

The Counter-argument

Switzerland's share of New Zealand trade at 1.7 per cent remains small beside the EU or India. Non-EU status sustains potential re-export and rules-of-origin frictions. Swiss growth forecasts from SECO, KOF, OECD and IMF converge below 1.5 per cent for 2026 before modest recovery.

Global tariff and geopolitical uncertainties add headwinds. The deficit of roughly NZ$1.02 billion on the bilateral account underscores limited immediate balance improvement. Critics argue resources would yield higher returns focused on larger markets.

Evidence from the UK FTA and Australian investment flows supports the case for quality outcomes despite scale. The September officials meeting will test whether concrete non-tariff barrier reductions or eco-labelling pilots emerge. McClay has stated that National's trade agenda has seen exports rise to NZ$114.1 billion, on track to exceed the government's goal of doubling the value of exports by 2034 — the Swiss dialogue is one incremental contribution toward that ambition.

Open Questions

Deliverables from the September 2026 officials meeting remain unspecified. Early memoranda on investment facilitation or pilot cooperation under ACCTS would signal momentum.

Measurable addition to the export base will take years to assess. Depth of services liberalisation and investment screening alignment requires monitoring.

MFAT resourcing across multiple simultaneous fronts needs attention. Without augmentation, capacity constraints could delay outcomes or dilute focus.

Next Milestones

The September 2026 officials meeting offers the first test of scope and pace. NZTE's SME support programme and tariff tools will determine reach for smaller exporters. Progress here will shape expectations for the remaining six pledged markets and overall trade diversification strategy.

McClay has framed the broader context in terms that like-minded countries must work together to strengthen trade and investment at a time of global economic uncertainty — a principle the Swiss dialogue now puts into practice.