MPI’s Situation and Outlook for Primary Industries pointed to dairy export revenue of about $28.6 billion for the year to June 2026, up 5%, inside a record $64.3 billion food-and-fibre total. USDA FAS notes about 95% of New Zealand milk is exported and a multi-year mix shift away from whole milk powder’s share of export volume.[[7]](https://www.mpi.govt.nz/resources-and-forms/economic-intelligence/situation-and-outlook-for-primary-industries)
CLAL trade data show New Zealand whey powder (HS 0404) exports at 69 thousand tonnes in January–June 2026, versus 62 thousand tonnes a year earlier, an 11.3% rise. Full-year volumes in 2024 and 2025 were around 118–119 thousand tonnes.
Fonterra’s 2025/26 forecast farmgate milk price midpoint stayed at $9.70 per kgMS. The co-op later cut its 2026/27 opening midpoint to $9.25 after softer Global Dairy Trade prints, underscoring that protein premiums sit inside a still-cyclical bulk complex.[[8]](https://www.fonterra.com/americas/en/our-stories/media/fonterra-revises-its-2026-27-forecast-farmgate-milk-price.html)
Bulk GDT whole and skim milk powder prices have not moved in lockstep with specialty whey. Some manufacturers blend other milk proteins to stretch scarce whey. Plant-based and precision-fermentation proteins remain longer-term competitors.
Global peers are adding capacity. Trade reports cite multi-billion-dollar US cheese and whey programmes, FrieslandCampina’s Wisconsin Whey expansion, Tirlán’s premium whey facility and Glanbia joint-venture WPI tonnes into 2027. Australian coverage has described US buyers seeking southern-hemisphere whey as a rare bright spot for local farmers.
For New Zealand households and regions, higher realisations on whey, WPC/WPI and lactoferrin support export receipts and factory jobs in places such as Hokitika, Studholme and Waikato. Farmgate gains depend on how component incentives and processor margins share the premium when bulk powders soften.
Risks include China concentration for infant and immune ingredients, energy and emissions costs at large processing sites, and uneven pass-through from specialty prices to the average farmer cheque. Cheese made mainly to harvest whey could pressure cheese markets if the cart drives the horse too far.
If GLP-1 penetration and protein fortification keep rising on the path implied by US usage polls, New Zealand’s grass-fed brand and existing fractionation investments leave the sector well placed to lift revenue per litre—provided capacity, logistics and market access keep pace with demand.